Free PDF Winning at New Products: Creating Value Through Innovation
Free PDF Winning at New Products: Creating Value Through Innovation
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Winning at New Products: Creating Value Through Innovation
Free PDF Winning at New Products: Creating Value Through Innovation
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Audible Audiobook
Listening Length: 17 hours and 25 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Hachette Audio
Audible.com Release Date: September 21, 2017
Language: English, English
ASIN: B075TDGN5T
Amazon Best Sellers Rank:
I am a fan of Robert G. Cooper's Stage Gate (TM) NPD process. I was excited to read his new publication of this book. He did not disappoint! For most companies, NPD is a complicated series of trials and errors harmed by systematic procrastination, low quality front-end work resulting costly, poorly adopted internal and external products doomed to fail immediately after launch. After reading and applying these principles the mystery of NPD becomes corporate common sense and innovation becomes a strategic ingredient to the overall mission of the growing company.
This is a good starter book for explaining what stage gate is, how it is being implemented today and what benefits that can be gained from it. Every R&D professional should at least know the basics about this system and this book lets you do that.
This book is very easy to read. Straight forward advice and lots of examples. It starts off with a summary of the topics and then jumps into each clearly
nice reading
I use this as a reference almost every week.
Book lacks depth and is repetitive.
Nice introduction and framework to the methodology of launching a new product. A little repetitive w/ all the rhetorical questions, but the narrative is thought provoking and StageGate is well explained.
Fast shipping and exactly as described.
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